August 2010, AMTREN formally discontinues the FlexWriter Disc Publisher product line and will now focus on providing autoloading subsystems using the TowerMation(TM) modular product line. With just 3 unique models (SKU's), TowerMation systems can be structured to meet the needs of every section of the entire market. 

Knowing that the future success for these new products is based on AMTREN's private brand customers being successful, AMTREN is poised to effectively receive a percentage of the final sales price. This revenue sharing arrangement allows TowerMation autoloder and printer components to be sold in 5 unit quantities for a few hundred dollars each.  This lets the market dictate the success of this modular building block concept. Where else can a private brand purchase a 450 disc autoloader for $250 and direct2disc(tm) printer for $350?  Phase II of the TowerMation launch will feature the release of MyDisc a $499 10 disc capacity autoprinter with two moving parts. Is it inkjet or is it real? 

But more importantly, price drives volume and this entire program targets turning this nich market into a true volume market. Analzing extensive Google ADWord Campaign Data profiles that during the weekday hours of 8:30a to 4:00p in North America over 25,000 searches contain autoloader and disc label printing keywords.  Final Sales price will determine how many of the hundreds of thousands of potential customers will actually purchase.  

Stay tune. Towemation is rolling out soon.